After the “mirto” design, we started getting into groups to brain storm possible groups that we could target for discussion of logo design, such as skating, high end fashion, street fashion, fast food, retail etc. 

we chose the first one, skating brands, and had a big selection of logos which we had to choose whether it was good or bad, what was good, what was bad, why is was eye catching and why it wasn’t. basically a big process, when all you wanted to do was bloody redesign it. 

out of all of the  logo’s, we came to 10 diabolical logo’s, that were just rancid. I chose the one this awful one by Mishka. 

what even is that? seriously. 

well, I found out that it was a bear, not sure about the rest. The type is the only good thing about it and it is what i wanted to keep out of all of it. Everything else is messy and far too pink, I do not know the reasoning behind it, but let’s say there isn’t one, which made my job a lot easier to just think of this process…

The tutor didn’t agree with my simple logo design with the nice text that it already has. He thought it looked too much like Mickey Mouse, and just to practice with changing the colour of the logo and having a different type. Then I was like, “brilliant, let’s keep the blowgo and change the nice type, the only good thing about it, by the way” i actually did say something a long them lines, but he can’t understand me when i’m talking as fast as i usually do cos he’s spanish”

so, i did as he said cos i want to pass this year, and came up with this, 

This is the finished logo. I saw that the colour worked best with a cleaner logo and thicker font, so changed these things, although he recommended i  keep the logo the same and changed the font, i couldn’t of done that because it was just too awful, so instead of changing it completely, I just cleaned it up and kept all the elements it already had. 

The reason I didn’t like it so much is because, as far as a logo goes, you expect to see something clean and easy to use for different things such as small prints on a business sheet or a tab on a website, although, with Mishka you can’t apprehend what is is because it looks like a smudge. This is why I believe that it is one of the reason’s most logo’s are clean cut and smart and clever. 

They are a skating brand so, what we have researched has been more laid back with design work and more fun for the people that are buying, to show off what they are selling, and who they are selling it to. 

In our first couple of classes, we got told that we would be redesigning a logo for a company of our choice, this is my first logo that i recreated to Mirto, who specialise in designing shirts for men. 

L

The first logo, is the legitimate logo of Mirto. I started to work on when we were first starting to look at logo design and learning about rebrand. 

The second one, I had decided to look upon this one because I believe that the original logo is non suggestive, and had the potential to be, so came up with this in…

The third logo, my final outcome for this logo. The “M” as the shirt to suggest more what kind of company it is, and what they actually sell.

I wanted to use this company’s name to it’s full advantage with the shirt design. So, found any way that i could to make it as suggestive to this as possible. Which I found with the “M”, quite easily. 

Phatic function: is the one that wants to attract the attention of the receptor.

This one has a lot of patterns and colour and centers the name to give it the most attention whith a black and white background to highlight it even more. The patterns are there to represent the socks and the colourfulness to show that they aren’t some boring brand, that they make fun designs. 

and, that’s it so far!  I shall post the rest when they’re fin. 

Conative function: is the one that takes into account the receptor, design to influence of motivate the receptor, the client.

I believe this one to be my favourite one that I have designed so far, because it’s more fun. This one is to influence to viewer, so I have asked which they’d choose, with an array of socks in view, like the could reach it with the palm of there hand.

In one of my classes here called ‘Projectes 1’ we have been learning about language functions, I have finished a few of them, and only have a few more to do, it’s just trying to find the inspiration for it and the right idea for what each function actually means!

This first one was easy to come across though, for the product I have decided to focus all of the work on. Which is ‘Happy Socks’!’ (yes, socks again) bloody love socks, me. 

Emotional function: the one given by the transmitter to talk about himself, the personality of the product

I’m not that fond of it now looking back, but it gets the point across. might have to tweak at this one a bit to give it more of a personality. This socks are happy like the brand, for anyone who didn’t understand the meaning. Maybe this design would look better hand drawn… hmm. 

Completely forgot to post this one up from months ago!. I just sent it and completely forgot about it. 

So, for this brief, we got given the chance to design to C&O Wines, which was to create an A4 cover of the annual wine guide. It could be anything that we wanted it to be, which meant that they didn’t want us to do the obvious, grapes and fields and whatnot. 

This is mine;

I did the lips because you drink it. with your mouth. 

but seriously, i did it to show something taking a sip, licking there lips, and then smiling to show they’ve enjoyed it. Like a lot of people know, I ove white space, and simplicity, so I kept to that in this design. And because lips are some of my favourite features to draw. 

I love wine, and lips, so this was fun.